1. Your URL (uniform source locater) name doesn’t make sense, is too long or doesn’t match your business. Which is better? www.milkeggssugarcream.com OR www.makeicecream.com.
If you make ice-cream and ice-cream-related products, obviously the second URL is the better choice. Don’t confuse your visitors and potential buyers with a poor URL choice. Keep it simple: the less characters, the better. Consider an acroynmn (www.janetssecondhandclothes.com VS www.jshc.com)
2. You have poor navigation.
Nothing is more frustrating to a visitor than not being able to find what they are looking for. Clearly label and organize your landing pages and make sure that each section is accessible from every page (thus, eliminating the need for the “back” button).
Place the links to each page at the top or side of your site. If the pages are long, use a navigation bar or drop-down option.
Place contact information on every page, either listed at the top or bottom. Use a bigger and bolder font.
3. Your design doesn’t match, is unattractive or nonexistent.
Invest good money and time in the graphic elements of your site. From pictures to icons, your visual appeal is what serves as the background for the content. It’s what CATCHES the eye and leads them to associating a look and theme with what you do.
Suit your target audience. If children are your target, then use animals, bright colors and cartoons accordingly. If not, animation and graphics may not be necessary.
4. You think that if you build it, they will come.
You have to have a marketing plan to get the right people to see your website. This is the most important part of your website. This should be planned during the development of your website so that the site sells properly based on the message you want to convey to all the visitors from every direction of your site.
5. Your website takes longer than 3-6 seconds to load.
Today’s online visitor has the attention span of a gnat: less than 4 seconds. Which means that you have to attract and keep a visitor’s attention in less time than it takes to enter search terms into Google.
Don’t use distracting flash introductions unless you give the visitor the option to skip over it.
Scale down your multimedia elements. Do you really need that loud and colorful “buy now” flag on the home page?
Keep it simple. With online promotion and advertising, less is more.
These 5 mistakes and many others are easily avoidable by simply doing 2 things:
1. Using a good, reputable hosting company.
2. Using a good, reputable website development company that can create a professional site with all these things built into it.